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The famous TV network Sky Racing and Australia’s leading betting company TAB have established a unique long-term relationship with Canberra Racing Club. Through the introduction of significant race day activations, increased media content, and priority Sky Racing coverage, this partnership seeks to elevate the stature of racing in the nation’s capital. Katherine Morgan, Senior Sponsorships & Events Manager at TAB, thinks that this collaboration will usher in a new era of racing in Canberra and provide a promising and long-lasting future for the activity.
Sky Racing will broadcast Canberra races to 68 countries as part of this ground-breaking partnership, expanding the sport’s global reach. Sky Racing has a wide network and relationships that allow it to reach millions of spectators worldwide. Additionally, Sky Racing’s widespread distribution in retail locations and homes in Australia will provide domestic viewers front-row seats to the racing in Canberra. This increased exposure will draw attention to the exciting capital city while showcasing Canberra’s excellent racing to a large audience.
Chief Executive of the Canberra Racing Club, Darren Pearce, expressed his joy at the partnership with Sky Racing to promote racing in the city on a global scale. He stressed how TAB’s long-term collaboration and strategic investment are in line with the club’s expansion goals. Pearce is certain that these historic alliances will make a substantial contribution to Canberra Racing’s long-term and sustainable growth.
The TAB Federal series is a well-known brand that attracts a lot of media attention and wagering interest at each racing event. The partnership between Canberra Racing Club, TAB, and Sky Racing guarantees the continuity of the series. With recent winners Arapaho and Explosive Jack going on to win big Group 1 races like the Tancred and Sydney Cup, the Listed TAB Canberra Cup is also primed to further boost its prominence.
An important turning point has been reached for racing in the nation’s capital because to the collaboration between the Canberra Racing Club, TAB, and Sky Racing. Canberra Racing Club wants to boost the reputation of the sport and draw in new audiences through increased media coverage, significant race day activations, and a worldwide audience.