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PropSwap and Bally Bet have partnered on many properties to increase Bally Bet’s sports betting options in Mississippi. The partnership intends to boost ticket sales and give sports wagerers additional options for interaction at Bally Bet’s physical sportsbooks.
Bally’s Vicksburg and the Hard Rock Hotel and Casino Biloxi will be the partnership’s first targets. Known for its secondary betting marketplace, PropSwap improves the betting experience by enabling users to purchase and sell actual sports wagers.
Luke Pergande, PropSwap’s Founder and CEO, highlighted the company’s transformative role in the industry. “Since PASPA was overturned in 2018, PropSwap has been uniquely positioned to provide a fun experience, and more importantly, a margin improvement to both sportsbooks and their customers,” he said.
He further emphasized how PropSwap changes the betting dynamic. “Your bets no longer need to win to get paid. They simply need to improve. This concept changes everything for a gambler. We’re excited that Bally Bet shares that vision with us.”
In addition to the partnership, PropSwap announced that sports betting expert Dustin Gouker has joined as an advisor. Gouker expressed enthusiasm about contributing to the company’s future.
“PropSwap has been an innovator in sports betting, and I am excited to help the company in the next phase of its growth,” Gouker stated. “Deals like this with retail sportsbooks in a state with legal sports betting are a testament to what Luke and the team have built.”
With Bally Bet now serving as PropSwap’s preferred sportsbook partner in Mississippi, the collaboration is set to leverage PropSwap’s extensive North American user base. This move is expected to drive greater engagement and betting activity at both locations.
As Bally Bet and PropSwap continue to grow their presence, Mississippi bettors can look forward to more opportunities and flexible wagering options. This partnership represents a step forward in expanding innovative solutions within the regulated sports betting landscape.