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Formula 1 and ALT Sports Data have announced a historic collaboration, designating the San Diego-based business as the Official Betting Data Supplier. The goal of this partnership is to increase participation and expansion in the Formula 1 betting market.
Fostering responsible and regulated sports betting on Formula One will be greatly aided by ALT Sports Data, a pioneer in trade and consumer data for action and growing sports. The business will create betting-focused real-time predictive analytics, proprietary data, and priced odds solutions for the gambling sector. Fans will be able to wager on novel and fascinating markets with the knowledge that the underlying data is reliable, consistent, and validated thanks to this.
This partnership marks a significant milestone in the evolution of Formula 1 betting. It expands market opportunities and offers fans innovative ways to interact with the sport’s high-speed action.
Emily Prazer, Chief Commercial Officer at Formula 1, expressed her excitement about the collaboration, stating, “Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport. We are delighted to partner with ALT Sports Data, whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”
Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data, shared similar enthusiasm, saying, “Formula 1 is one of the biggest and most prestigious global sports brands, captivating a large and passionate fanbase of 750 million people worldwide. It has an unmatched combination of speed, strategy, and innovation, so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets, and micro-market solutions. Our goal is to create deeper engagement, enhance the live race experience, and drive meaningful connections between Formula 1 and its dedicated global audience.”