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Stake.com, the top cryptocurrency betting firm, and the African Warriors Fighting Championship (AWFC), a corporation committed to promoting African Dambe and wrestling, have just forged a strategic partnership. Stake.com, a significant player in the global online gambling market and a devoted sports fan, already has a cooperation with the UFC, one of the most well-known combat sports leagues in the world.
The partnership between AWFC and Stake.com is the latter’s first sponsorship arrangement on the continent. As part of the partnership, Stake.com’s logo will be proudly displayed on the jerseys of AWFC athletes, and the company’s branding will be widely displayed at the organization’s fighting venues. The league will also vigorously advertise Stake.com on its various digital platforms.
Traditional Nigerian fighting sport called dambe has been more well-liked in recent years. The creator and CEO of AWFC, Maxwell Kalu, wants to modernize and promote Dambe so that it may be made available to people all over the world. Additionally, the AWFC is tirelessly trying to develop critical safety requirements for athletes as well as standardize the rules of dambe.
Maxwell Kalu expressed his excitement about the partnership with Stake.com, describing it as a significant milestone for combat sports in Africa. He emphasized AWFC’s commitment to promoting Dambe, a sport that he described as “ancient, intense, and steeped in tradition,” with no equivalent elsewhere in the world. Kalu sees the collaboration with Stake.com as a testament to AWFC’s growth and the immense potential of Dambe.
“We’re proud to be Stake’s first partner in Africa and look forward to assisting the brand in raising awareness and expanding its user base across the Continent.” – Maxwell Kalu, Founder & CEO, AWFC.
Stake.com’s director of acquisitions, Akhil Sarin, was similarly enthusiastic about the collaboration and emphasized the AWFC’s ability to advance the sport of dambe.
“AWFC is a young brand with exciting plans, and we see huge potential for the sport of Dambe.” – Akhil Sarin, Director of Acquisitions, Stake.com.
Sarin stressed the dedication of Stake.com to fight sports by partnering strategically with sports leagues. As the business strives to penetrate the African betting industry, the addition of AWFC to Stake’s portfolio represents a big step forward.
Stake.com just signed a cooperation arrangement with Chelsea FC in addition to their engagement with AWFC, demonstrating their commitment to supporting professional sports. The operator also formed a deal with the Alfa Romeo F1 team earlier this year, reiterating its commitment to its presence in the sports sector.