The Barclays Premier League team Aston Villa announced yesterday that they have signed an agreement with a prominent bookmaker, making them the official UK and Ireland bookmaker for fans of Aston Villa. The bookmaker in question is William Hill, which is well known for being one of the biggest bookies in the world.
With the agreement, William Hill will pay a fixed sum of money to Aston Villa annually against getting a lot of advertising both online and around the club and stadium. Furthermore Aston Villa will be using their social media channels to boost players over to William Hill.
“We’re delighted that William Hill Online has become Aston Villa’s Official UK & Ireland Betting Partner. Aston Villa is one of the oldest and most successful clubs in English football history and it’s great to be associated with such a club.” CMO of William Hill, Kristof Fahy said to Aston Villa's official website.
“We are delighted to add William Hill to our growing number of Official Partners as Official UK & Ireland Betting Partner." CEO of Aston Villa, Robin Russell said, adding: “William Hill has been one of the leading brands in bookmaking for many years and the company has enjoyed a long and successful association with football, too.We look forward to an exciting and productive partnership with them.”