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Legal sportsbook betting around the upcoming Super Bowl LX is projected to reach another high mark, even as confusion grows around newer prediction platforms and fans prepare for an unlikely matchup between the Seattle Seahawks and New England Patriots.
Good to Know
An American Gaming Association estimate has pushed Super Bowl betting forecasts to $1.76 billion, marking a sizable jump from its 2025 projection of about $1.39 billion. Legal sportsbooks are seeing sustained activity across states, driving growth in total handle and account engagement. This figure only counts regulated sports betting markets — illegal betting and prediction platforms are not included in the total.
AGA president and CEO Bill Miller said:
“No single event brings fans together like the Super Bowl, and this record figure shows just how much Americans enjoy sports betting as part of the experience. By choosing legal, regulated sportsbooks, fans are having fun while supporting a safe and responsible market.”
On the ground, online sportsbook accounts spiked about 14 % on Super Bowl weekend compared with the previous year, a trend that reflects deeper engagement rather than one-off interest. The boost points to lasting user growth across regulated markets.
Super Bowl LX lines reflect fan and oddsmaker expectations too. Both the Seahawks and Patriots began the season with Super Bowl futures around 60-1 odds, a rare case for two teams every bit as longshot in early betting markets. Today the Seahawks are favored in most sportsbook markets, like BetUS, at roughly -230 to win the game, while the Patriots sit around +190 on the moneyline.
The matchup itself is unusual. It is the first Super Bowl in years without perennial contenders like the Chiefs, Eagles or Rams, and features two franchises with little recent postseason pedigree matching up for the Lombardi Trophy. Fans are comparing it to past longshot runs, but the 2025-26 season has seen both teams rise despite preseason expectations.
In addition to projections about wager volume, the AGA highlighted concerns over prediction platforms — a new alternative to traditional sportsbooks. On these platforms, users buy and sell event outcome contracts priced by other users rather than by a regulated house. According to the group’s research, these products can blur the line between betting and investing for some users.
The data showed people using prediction platforms were three times more likely to call their participation an investment rather than entertainment, compared with sportsbook users. Responsible gaming tools also appeared harder for contract users to find — only 28 % said the tools were easy to locate versus 58 % of sportsbook customers.
The AGA’s statement said: “This research reinforces why state- and tribal-regulated sportsbooks are critical, offering strong oversight and consumer protections that prediction markets simply do not match.”