Spotlight Sports Group (SSG), a global leader in technology, content, and media, has announced the migration of its market-leading products and services to a software as a service (SaaS) product line.
Spotlight Sports Group, already a pioneer in speed-to-market, now offers a SaaS product range that includes a Games Engine, Affiliate Management Services, Smart Content Modules, Tools Maker, and DFS Lineup Generator.
The SaaS product suite is simple to set up and operate, giving all sports organizations with key engagement tools that quickly put creative power in the hands of platform administrators rather than developers.
Platform managers can begin utilizing a SaaS product immediately once it has been incorporated into an existing platform for white-labeling and authentication integration. This competence is required to reach huge audiences across numerous marketplaces.
Spotlight Sports Group’s SaaS product line enables it to serve more partners in the sports betting and fantasy sports verticals more quickly, without losing the quality of any product features.
Rick Wolf, Senior Vice President, B2B Partnerships for Spotlight Sports Group, said about the SaaS product line:
“Developing our already state-of-the-art products into SaaS products is a key element in our innovative, progressive plans. As the North American sports betting industry matures at a rapid pace it is imperative that we are able to service our partners as quickly as possible without sacrificing the quality of our industry-leading products. Once installed into our partners’ platforms, they no longer have to wait on their technology team’s overloaded queues. Their creative content or marketing teams can simply act on their ideas and create games or powerful tools plus present integrated content or offers without high-priced development resources involved.”
Nic Sulsky, Chief Commercial Officer of PointsBet Canada, commented:
“Recently, we hosted the inaugural PointsBet Invitational tournament alongside our partners at Curling Canada, and the SSG team quickly created a stand-alone platform and hosted a bracket challenge – “The Sweep 16” – on PointsBet Canada’s behalf. The platform was built within weeks and perfectly mirrored our branding, which was essential. The SSG team managed the bracket challenge from beginning to end and provided our audience with an impeccable user experience.”
Kevin Adams, CEO and Founder of the FTN Network, added:
“The speed at which Spotlight Sports Group technology can move is a key reason why we have such a successful relationship. Their SaaS product line has continuously helped us scale quickly in the highly competitive fantasy sports and sports betting industries. They understand the fast-paced nature of our business and are always innovating whether through new or improved technology.”