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New Jersey has made a move to separate college sports from the influence of betting operators. Governor Phil Murphy just signed Assembly Bill 4113 into law, stopping public universities in the state from entering into advertising partnerships with sportsbooks.
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The new law prevents public colleges and universities from teaming up with sports betting companies for any promotional or marketing purpose. That includes advertising inside stadiums, digital broadcasts, or even through booster clubs and athletic departments. The goal is to stop gambling brands from getting exposure in places where student athletes and young fans are present.
Assembly Bill 4113 was first introduced back in 2024 by Assemblywoman Linda Carter and Assemblyman Benjie Wimberly. Even though no existing partnerships between sportsbooks and New Jersey universities were in place, the bill was designed to prevent any from happening in the future.
Not every form of collaboration is off the table. Universities are still free to work with sports betting companies for academic reasons. That means students could take part in internships or joint research programs, as long as none of it involves marketing to students. The law is clear about keeping advertising and gambling promotions away from campus life, but it makes room for education-focused engagement.
The law applies to all public institutions in the state. That includes Rutgers University, Rowan University, Montclair State, Kean University, and the New Jersey Institute of Technology. These schools can no longer offer ad space or sponsorship opportunities to sports betting operators.
Before Assembly Bill 4113 became law, there was already another version in the works. Senate Bill 2155, brought forward by Senator Joseph Cryan, followed a similar path. It passed through the Higher Education Committee in April and was eventually replaced by the Assembly version just passed.