Sportradar Serves Up Tennis Channel’s Streaming Service

Tennis Channel has tapped Sportradar to roll out its direct-to-consumer streaming service. As a result, tennis enthusiasts will gain access to the network’s 24/7 channel, live matches, on-demand content, and exclusive programs.

Targeted to launch in the U.S. by early 2024, the service emphasizes a smooth user experience, bolstered by comprehensive data integrations and accessible features. Sportradar’s expertise will drive this initiative, leveraging its renowned OTT solution. This will manage every aspect of the platform, from UX design to app development for devices like Fire TV, Apple TV, and Samsung TV. Moreover, Sportradar’s solution will handle video encoding for events and third-party integrations.

Designed for scalability, the platform will cater to the growing number of Tennis Channel subscribers. It will integrate with multi-channel video programming distributors to serve cable customers and contain ad integration to monetize content effectively.

Patrick Mostboeck, SVP of Audiovisual at Sportradar, remarked, “Tennis fans in the U.S. deserve a dynamic viewing experience that delivers the best tennis content and live matches right to their fingertips. Sportradar’s data-driven OTT solution will enable Tennis Channel to cater to fans nationwide.”

Andy Reif, SVP of Tennis Channel International, added, “We’ve had a fruitful collaboration with Sportradar for international tennis coverage. Now, we eagerly anticipate delivering our primary Tennis Channel to U.S. fans via a top-tier streaming service they’ve yet to experience.”

The bond between Tennis Channel and Sportradar isn’t new. Since 2019, they’ve partnered, with Sportradar functioning as the global data ally and the architect behind Tennis Channel’s global OTT platform. With over a decade in sports OTT provision, Sportradar blends video with data to offer tailored fan interactions.