Sportradar has launched an industry-first solution by integrating live sports data and betting content into video advertisements through its ad paid social marketing service. This innovation aims to enhance engagement and efficiency in social media campaigns for sports betting and iGaming clients.
As short-form video content gains popularity, social media platforms are prioritizing video ads to boost customer engagement. Sportradar’s AI-driven technology creates tailored social media video ads that update in real-time to reflect betting market changes, including live odds, casino games, and jackpot values. This feature is initially available on Meta’s platforms, such as Instagram and Facebook.
Niki Beier, SVP Marketing Services at Sportradar, commented: “Our paid social media clients have already seen fantastic results using static creative ads informed by our live data. Now, by integrating real-time shifts in betting odds with Sportradar’s 23 years’ worth of historical data, we are maximizing the potential of social media as a performance marketing channel for sportsbook and casino operators by delivering more relevant, engaging and better performing video adverts.”
Sportradar ensures all its ad campaigns adhere to strict regulations and socially responsible advertising standards. The platform targets ads to reach only users of legal gambling age and encourages clients to exclude at-risk individuals from their social media campaigns.