Sportradar Launches Virtual Stadium Service Ahead of World Cup

Sportradar today unveiled ‘Sportradar Virtual Stadium,’ an artificial intelligence and machine learning-driven social engagement service for sportsbook operators to connect more intimately with bettors and improve the user experience throughout this winter’s global soccer championship in Qatar.

Sportradar Virtual Stadium allows bettors to socialize with their peers and enjoy the live sports experience by engaging in conversation and friendly debate on betting information, pre-match build-up, and on-field action. This enables operators to communicate with bettors as well as establish and cultivate their own online communities, leading in a better understanding of client behavior.

Sportradar Virtual Stadium, which is available to operators globally, improves the fan experience by being the first engagement solution on the market to include:

• Game-specific discussion rooms are available for both future and live matches.
• Free-to-play betting options
• Fan polls soliciting feedback on hot sports subjects
• Cheer-meters that show how supporters are reacting to a certain match event

Sportradar Virtual Stadium, which is hosted on a sportsbook’s home page and runs alongside sport-specific betting content, provides a personalised betting experience, allowing operators to choose which social components to include in their setup and tailor the contents to the interests and preferences of their customer base.

Managing Director, Betting Entertainment Tools at Sportradar, Blaz Zitnik, said:

“Built upon our more than 20 years’ experience in the data space and an unrivalled tech stack, the Sportradar Virtual Stadium solution is helping operators maximise the full commercial potential of this winter’s global soccer tournament. By combining innovative engagement tools with deep end user insights, operators can deliver a personalised soccer experience that engages their customers for longer periods of time and increases loyalty.”