177% up to 5BTC + 77 Free Spins!
New players only. Exclusive Welcome Bonus of 177% + 77 Free Spins
Sports Information Services (SIS), a leader in live betting content, has signed a historic deal with the Korea Racing Authority, bringing top-tier horse racing events from Korea to their live racing lineup.
Through this revolutionary partnership, SIS will be able to purchase 202 fixtures every year from the esteemed racetracks in Seoul and Busan. With the addition of approximately 1,800 races, SIS’s content library has been strategically expanded, opening up new betting opportunities for operators across the world. Notably, the racing timings blend in perfectly with the Australian programming that SIS already offers, giving viewers a dynamic and well-rounded viewing experience.
In its unwavering quest to optimize worldwide coverage, SIS has made significant progress with the addition of Korean racing. This confirms SIS’s dedication to offering an unmatched, wide range of live betting alternatives and comes after the smooth integration of racing programming from South Africa and Australia in recent months.
The well-known SIS live betting channels, which offer live coverage of the biggest horse racing events worldwide, have expanded to include even more content. This end-to-end system consists of real-time data, on-screen visuals enhanced with betting triggers, and live race streaming. For bettors globally, a smooth and engaging experience is guaranteed by the vast selection of markets and affordable rates.
Conall McSorley, the Head of International Horse Racing, EMEA, at SIS, expressed his confidence in the venture, stating, “Korea has long provided quality racing, and by enhancing our content offering to include fixtures from Busan and Seoul, we are providing operators and their customers with the broadest range of betting opportunities from around the world.”
SuHyeong Lee, the Head of International Races and Relations for the Korea Racing Authority, also shared his enthusiasm, noting, “SIS is renowned throughout the industry for delivering the best international racing content, and we are thrilled to be able to expand the visibility of our racing through this deal. We firmly believe this will successfully widen the popularity of horse racing from Korea and are sure that our offering will be well received globally.”