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Robinhood is taking another step into sports trading with the launch of football prediction markets, giving users a new way to engage with both professional and college games for the 2025 season.
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Robinhood Derivatives, LLC confirmed that its app will soon include markets for every NFL regular season matchup, along with Power 4 and independent college football games. The rollout begins with contracts for the first two weeks of both leagues, with new markets added weekly as the season unfolds. It comes after Kalshi did the same thing, announcing new markets on Monday also ahead of the NFL.
JB Mackenzie, VP and GM of futures and international at Robinhood, explained the move in simple terms:
“Football is far and away the most popular sport in America. Adding pro and college football to our prediction markets hub is a no-brainer for us as we aim to make Robinhood a one-stop shop for all your investing and trading needs.”
The structure differs from what you’d see in traditional sportsbooks. Instead of oddsmakers setting the line, contract prices in prediction markets shift with trader demand. It’s closer to investing than gambling, which is why many call it sports trading. For users, this means they can buy or sell contracts based on where they think outcomes are headed, much like stocks or crypto tokens.
Robinhood’s system will also let users peek ahead further than sportsbooks usually allow. For instance, Week 3 markets go live as soon as Week 1 wraps, while most betting operators only post lines one week at a time.
Robinhood’s push into prediction markets began in late 2023 and has quickly gained traction. More than $2 billion in trades have already moved through the platform across categories like crypto, economics, culture, politics, and sports.
The company said in its announcement:
“We believe in the power of prediction markets and think they play an important role at the intersection of trading, news, information, economics, politics, culture, and sports. We currently offer contracts across crypto, economics, financials, sports, culture, and more, with others being added regularly.”
That statement reflects the larger vision—using sports, culture, and financial events to draw in users and expand Robinhood beyond stock and crypto trading.
Not every attempt has landed smoothly. Robinhood tested contracts for March Madness earlier this year and briefly offered Super Bowl markets, only to pull both back after pressure from the CFTC. Those setbacks seem to have paved the way for a more structured approach with football contracts, where the appetite is massive and the schedule predictable.