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Brazil’s regulators are tightening the net on unlicensed betting platforms, and this time they are leaning on the country’s biggest digital players for help. The Ministry of Finance’s Secretariat of Prizes and Betting (SPA) has joined forces with the Digital Council of Brazil, which represents major tech companies, to cut off the visibility of illegal gambling ads across social networks and search engines.
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SPA Secretary Regis Dudena explained why the crackdown has shifted to digital channels. He said online promotion is the single most effective tool for pulling in new bettors, and many unauthorized operators rely on influencer marketing to reach large audiences.
Under the new arrangement, the SPA can send alerts directly to digital platforms when it spots ads for unlicensed operators. The companies are then able to remove those ads quickly, limiting exposure before more players are lured in.
While platforms are not legally required to act on their own, some are expected to start proactively removing content that clearly violates Brazilian law. The SPA described this collaboration as an important step in reducing the reach of offshore sites.
Not every case is black and white. Some advertisements fall into murkier territory, such as content that bends advertising guidelines but isn’t outright illegal. To handle that, the SPA and its partners plan to design a framework to separate clear violations from questionable cases.
The cooperation also extends to moderating ads from licensed operators when they break the rules—for example, by promoting bonuses or targeting underage users in ways that conflict with Brazil’s advertising standards.
Brazil has already blocked thousands of domains connected to offshore betting in an effort to reduce both the visibility and profitability of operators that continue to target Brazilian players without authorization.