Penn Entertainment Extends Partnership with Golf Canada

With a multi-year renewal of its collaboration, Penn Entertainment has demonstrated its commitment to Golf Canada and guaranteed that theScore Bet would continue to be the organization’s official gaming partner. This rekindled partnership includes sponsorship of two esteemed national golf tournaments, the CPKC Women’s Open and the RBC Canadian Open.

EInnovative Activations

Integral to this partnership is theScore Bet’s access to activate during Golf Canada events and across its digital platforms. Since its inception in 2021, the collaboration between Penn Entertainment and Golf Canada has sparked innovation, with theScore Bet spearheading immersive fan experiences such as theScore Bet Skyline Seats, Hole Zero, and the Greenside Lounge.

Golf Canada’s Senior Director of Partnerships, Craig Sharp, states, “theScore Bet has consistently elevated the spectator experience at our National Open Championships.” Expressing enthusiasm for the continued collaboration, Sharp emphasized the integration of theScore Bet’s innovative fan engagements into future events.

Jason Birney, VP of Operations at Penn Interactive, echoed Sharp’s sentiment, highlighting Golf Canada’s pivotal role as a valued partner over the past three years. Birney affirmed, “The RBC Canadian Open and CPKC Women’s Open are foundational, best-in-class events that we’re proud to align theScore Bet brand with.” He underscored the company’s commitment to delivering unparalleled experiences for golf enthusiasts through strategic sponsorship and creative on-site activations.

As the excitement builds for the upcoming golf season, the 2024 RBC Canadian Open is set to kick off on May 30 at the Hamilton Golf and Country Club. Following closely, the CPKC Women’s Open will tee off on July 23 at the Earl Grey Golf Club. theScore Bet is poised to make its mark at these prestigious events, with its Members Lounge situated in The Rink at the 13th hole of the RBC Canadian Open. This exclusive space offers theScore Bet account holders a premium viewing experience amidst the thrilling competition.