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Paris Saint-Germain is making headlines off the pitch with a bold move into Bitcoin. The club’s tech and innovation division, PSG Labs, revealed that it has added Bitcoin to its financial reserves, becoming one of the first major sports teams to do so.
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Speaking at the Bitcoin 2025 Conference in Las Vegas, Pär Helgosson, head of PSG Labs, said the club officially holds Bitcoin. According to Helgosson, the move reflects PSG’s long-term mindset and desire to align with what it sees as the future of finance.
“When I say PSG is the club of the new generation, I mean we’re about what’s next. Just like Bitcoin,” he said. “Last year, we put Bitcoin in our books. We took our fiat reserves and we allocated Bitcoin. We still have it in our books. As one of the largest clubs in the world, we are the largest player in the sports ecosystem to do that.”
Reports suggest PSG holds about 120 BTC, which would be worth roughly $12.5 million based on current prices. Bitcoin is trading at $103,902, down about 2% over the past 24 hours.
While several sports teams have previously experimented with crypto sponsorships or fan tokens, PSG’s direct investment in Bitcoin marks a different kind of commitment. It positions the club not only as a football powerhouse but as a player in digital finance conversations.
The announcement came just ahead of PSG’s highly anticipated match against Inter Milan in the Champions League final. The game, which will be held in Munich, is expected to draw more than 400 million viewers globally—far surpassing the Super Bowl, which attracted around 124 million in the same year.
As per bookmakers, PSG are the favorite to win the finals at 11/17 (1.65) against 13/10 (2.3) for Inter Milan.