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PandaScore has signed a deal with Eurasia Sports Limited, the company behind 3ET, marking 3ET’s entry into esports betting. 3ET, known for its focus on football and US sports betting, will now expand to offer betting on popular esports titles such as CS, Dota2, and LoL, using PandaScore’s Odds feed.
This partnership leverages PandaScore’s technology and expertise to provide 3ET with detailed data and odds, prepared by expert traders who specialize in each game. This step comes as esports betting continues to grow, highlighted by PandaScore reaching over €1 billion in esports bets.
Dasha Kirilishina, Senior Sales Manager at PandaScore, shared, “We are super excited to be working with the 3ET team to help launch its esports offering to players. This is an established sports betting brand with a large and loyal player base that will undoubtedly relish the opportunity to bet on the biggest esports contests taking place across the world.”
Kirilishina also mentioned the benefits of PandaScore’s Odds feed for operators like 3ET, offering a wide range of markets and competitive odds to ensure successful esports betting. The aim is for 3ET to attract esports fans and bettors, encouraging them to try out 3ET’s services.
Robert Cruickshank, Director of 3ET, commented on the potential of this venture: “We see tremendous potential for 3ET in the esports betting space and with PandaScore providing our odds, we are confident we can deliver the experience that esports bettors are seeking.”