Paf and Kambi Extend Successful Sportsbook Partnership

Global sports betting partner, Kambi, has reaffirmed its online sportsbook alliance with Paf, an international gaming entity and one of Kambi’s most enduring partners. This renewed commitment is a continuation of a prosperous collaboration that initiated in 2011 when Paf first came on board as one of the earliest sportsbook partners of Kambi.

Under the updated agreement, Paf will persist in harnessing Kambi’s industry-leading technology and services, bolstering its tactics across various regulated European markets.

Paf operates under the jurisdiction of the local Government of Åland in Finland and is currently serving players in Finland, Sweden, Spain, Latvia, and Estonia under the principal brand Paf. The addition of Swedish-targeted sub-brands No Account Bet and Speedy Bet to the Paf brand family signifies the operator’s expansion.

Kambi’s Chief Executive Officer and Co-founder, Kristian Nylén, expressed his delight at the extension of the partnership with Paf, emphasizing that Paf’s continued association with Kambi speaks volumes about the quality and strength of Kambi’s sportsbook technology.

Kim Johansson, Paf’s Chief Gaming Officer, acknowledged the significant role Kambi has played in Paf’s expansion into regulated European markets. Johansson also pointed out the excellent customer experience that the combination of the Kambi betting client and a wide array of premium products have delivered. He added that Paf looks forward to further enhancing this experience in 2023 and beyond.