Abios, a Kambi subsidiary, has formed a strategic partnership with Betinvest to enhance its esoccer offerings. This collaboration brings an influx of over 11,130 matches from CyberLive!Arena (CLA) and Esport Pro Club (EPC) tournaments to Abios’ portfolio. This expansion aims to enrich sportsbooks with dynamic betting opportunities, blending the realms of digital esports and traditional sports seamlessly.
Previously, Abios had introduced its esoccer products, including an odds feed, widgets, and streams, catering to the demand for continuous live content, especially during off-season periods or following major events. This initiative received positive feedback from sportsbooks eager to diversify their live content offerings.
The partnership with Betinvest is a strategic move by Abios to broaden its event coverage and ensure a steady stream of live content, enhancing customer engagement and differentiation. By leveraging Betinvest’s resources, Abios can now offer data and streams for an extensive array of events, ensuring sportsbooks have access to live content throughout the year, even when the football season is on a break.
These events, utilizing EA Sports’ FC game, a successor to FIFA, offer a realistic football experience, allowing two players to compete in simulated matches. This setup appeals to both football enthusiasts and esports fans, serving as a conduit between the two domains.
Dariia Petrus from Betinvest shares her enthusiasm about the partnership: “Looking forward, our partnership is poised for growth and innovation. We’ve established a solid base for collaboration, opening up exciting opportunities for us to explore together. The synergy of our shared expertise and efforts sets this venture apart, making it a noteworthy endeavor. This collaboration goes beyond achieving shared goals; it’s about the enriching experiences and mutual growth we’ll achieve along the way. We’re genuinely excited about what lies ahead and eagerly anticipate the start of our joint efforts.”
Oskar Bonnevier Fröberg, the Managing Director and Founder of Abios, also highlights the significance of this collaboration: “Abios has recently made significant strides to elevate our esoccer product. With proprietary modelling, access to top-notch data sources, and a dedicated team of esports experts, we’ve developed a reliable odds feed with engaging bet offers. Having Betinvest on board allows us to provide around-the-clock content to our global partners, ensuring greater flexibility and optimized sports betting offerings.”