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The Orlando Magic has entered a new multiyear partnership with Hard Rock Bet, officially naming the platform as the team’s exclusive sportsbook partner ahead of the 2025–26 NBA season. The agreement strengthens Hard Rock Bet’s presence in Florida and deepens its connection to fans through both digital and in-arena experiences.
Good to Know
Under the new partnership, fans attending games at the Kia Center will see extensive Hard Rock Bet branding, including logo placements on the new jumbotron and basket padding during non-nationally televised matchups.
Hard Rock Bet said the collaboration will create new ways to engage with fans through the Hard Rock Bet Magic Club, where users can access unique rewards, special promotions, and interactive experiences inside the app.
J.T. McWalters, Senior Vice President of Global Partnerships for the Orlando Magic, said the team is excited about the collaboration:
“It’s enhancing the fan experience. And that’s at all games at the Kia Center, but certainly on the road as well. And they’ve proven to do a great job at some of the other team partnerships that they have.”
The deal marks another major milestone for Hard Rock Bet, which remains the only legal sportsbook currently operating in Florida. The brand has already inked similar partnerships with the Tampa Bay Buccaneers and the Miami Heat, reinforcing its strong foothold across the state’s professional sports scene.
Beyond the sponsorship, Hard Rock Bet continues to grow its rewards ecosystem, recently announcing that Tesla redemptions reached nearly five million points through its player rewards program. This reflects rising engagement from users participating in the platform’s loyalty and promotional offerings.
Magic fans will now benefit from enhanced cross-promotions between Hard Rock Bet and the team’s game-day programming, including exclusive theme nights and in-app bonuses tied to key matchups throughout the season.
Meanwhile, over in Hard Rock’s social gaming division, Hard Rock Games has unveiled actor and TV host Mario Lopez as the face of its latest Jackpot Planet campaign. The free-to-play app offers Vegas-style slots and digital prizes under the “Spin Like a Star” initiative.
Daniel Kajouie, Managing Director of Hard Rock Games, said Lopez was a natural choice to represent the brand:
“Mario Lopez is the ultimate embodiment of the Hard Rock spirit – charismatic, energetic, and deeply connected to entertainment and culture. His passion for the Hard Rock brand and natural ability to engage audiences make him the perfect partner for Jackpot Planet and our ‘Spin Like a Star’ campaign.”