Leveraging Data to Set Industry Standards
With an annual UK audience of over 55 million sessions and 100 million weekly data updates, Oddschecker is uniquely positioned to evaluate sportsbooks objectively. The platform hosts over 120 million live prices at any time, ensuring unmatched market authority.
The ‘oddschecker endorsed’ awards will rely on traffic analysis, betting activity metrics, and feedback from Oddschecker’s active user base. Winners will be announced in January 2025, with the campaign set to recur annually. Each category winner will receive detailed performance feedback, highlighting their strengths and opportunities for growth.
Andrew Bramley, Commercial Director at FairPlay Sports Media, emphasized the program’s value, stating, “Brand recognition and trust go a long way in sports betting, but with ‘oddschecker endorsed,’ we wanted to go beyond just perception and deliver an objective look at the best offerings in the market across several key competitive categories for bookmakers.”
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Winning sportsbooks will gain the right to use the ‘oddschecker endorsed’ badge on their marketing assets for the following year. Oddschecker has previously seen success with its ‘oddschecker verified’ branding, adopted by major operators like William Hill and Sky Bet, which boosted trust and engagement in crowded marketing spaces.
Bramley highlighted the breadth of the analysis, saying, “We’re digging deep into the data to work out who is proving to be the leading sportsbooks across different sports and core metrics, from best racing product to best safer gambling tools. We’re excited to share our findings in the new year.”
The categories for recognition include Best Bet Builder, Most Popular Sportsbook, Rising Star – Football, and Best Safer Gambling Tools, among others. This comprehensive initiative aims to spotlight both industry leaders and emerging players.