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FairPlay Sports Media (FPSM), formerly known as Oddschecker Global Media, has officially announced its rebranding. This change reflects the company’s strategy for significant expansion across the United States and aligns with its recent acquisition of SuperScommesse, an Italian sporting network. Backed by Bruin Capital, FPSM is making a bold move to enhance its position in the sports betting industry.
FPSM’s rebranding marks a new phase in its journey, aiming to create a level playing field for sports bettors. The company’s goal is to offer enhanced pricing, payouts, bonusing, intelligence, and more. This strategic shift is expected to increase the lifetime value for media and distribution partners, as well as for operators.
FPSM will continue to leverage its established brands like SuperScommesse, Whoscored.com, and Oddschecker. The company is keen on expanding its global network, recognizing the potential benefits for end users and partners.
“Oddschecker Global Media has today rebranded to FairPlay Sports Media (FPSM), to best deliver its aim to become the world’s most significant sports media network, powered by sports fans, bettors, and its market-leading BetTech platform,”
Group CEO Stuart Simms shed light on the rebranding, emphasizing that it is more than just a name change. He sees it as a step towards empowering customers in the sports betting landscape, while also adding value to partners through innovative betting technology.
Simms further explained the company’s recent strategic acquisitions, which have bolstered its presence in the global sports market. He expressed enthusiasm about the rebranding and BetTech’s role in enhancing the experience for partners, especially in the U.S. market.
“We’ve made various strategic acquisitions – with more in the pipeline – to best place ourselves to create more engagement with sports bettors and the data they need, the independent content they demand, and we’re excited to showcase how this realignment and BetTech focus will benefit everyone in the FairPlay Sports Media Network, particularly in the US market.”