Now Live: Fanatics Markets Launches Nationwide Prediction Platform

Fanatics has confirmed a major expansion into federally regulated prediction markets. A new product called Fanatics Markets is now operating in a long list of states that do not offer legal sports wagering through Fanatics. The launch arrived through a partnership with Crypto.com, a regulated exchange operator.

Good to Know

• Fanatics Markets now operates in states without legal sports betting
• Trading begins with sports, finance, economics and politics
• Expansion into crypto, tech, climate, and pop culture is planned for early next year

Fanatics Markets Goes Live In Wide Range Of States

Fanatics Markets is now available in Alabama, Alaska, California, Delaware, Florida, Georgia, Hawaii, Idaho, Maine, Minnesota, Mississippi, Nebraska, New Hampshire, New Mexico, North Dakota, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Texas, Utah, Washington, and Wisconsin.

These are states where Fanatics does not run online sports wagering, and in many cases, where sports betting is not legalized at all. Because federally regulated event-contract platforms can operate nationwide, Fanatics now reaches users in states normally shut out of online wagering.

Matt King, chief executive officer of Fanatics Betting and Gaming, explained the intention behind the new product. He said:

“For years, Fanatics has given fans new ways to enhance their fandom through team merchandise, collectibles, tickets, gaming, events and more. Now, with Fanatics Markets, we’re giving fans a safe, and intuitive way to engage with the moments that move sports and culture, and to pick a side and profit along the way if their prediction is correct.”

Phase One And Phase Two Rollouts

Fanatics confirmed that Phase One includes event contracts tied to sports outcomes, finance indicators, economics topics, and political developments. Actual trading is live today in certain states and will expand to the rest of the eligible list soon. Users must be at least twenty-one and physically located in a supported state.

Phase Two arrives early next year. That expansion will include event contracts tied to crypto, major IPOs, technology and artificial intelligence, movie releases, climate trends, and broader pop culture topics.

Excellent Timing?

Fanatics now enters the prediction market space ahead of major sportsbook rivals that plan to release their own exchanges. DraftKings and FanDuel have both indicated interest in entering the event-contract category, but neither has launched a product yet.