Newcastle United Extends Partnership with BetMGM

Newcastle United, one of the biggest soccer teams in the city, and LeoVegas Group, owner of the BetMGM betting brand, have expanded their relationship. Established in the previous year, the purpose of this renewed agreement is to fortify the relationship between the top betting operator and the Premier League squad.

The expanded collaboration, which solidifies BetMGM’s position as Newcastle United’s official betting partner, will strengthen the two organizations’ connection and provide additional initiatives designed to increase fan involvement.

As per the deal, BetMGM will continue to take advantage of the club’s international popularity by placing prominent advertisements throughout the LED boards, displays, and advertising spaces of St. James’ Park, which will reach millions of soccer fans worldwide.

BetMGM also secures rights to create exclusive content featuring the Magpies and their players, aiming to further engage Newcastle United fans with unique content and experiences.

Driving Brand Awareness and Fan Interaction

Peter Silverstone, Newcastle United’s chief commercial officer, expressed his enthusiasm for deepening the partnership with BetMGM, highlighting their successful first year together and their shared commitment to enhancing fan engagement and brand awareness.

Silverstone emphasized the club’s role in helping BetMGM expand its reach in key markets and providing exceptional iGaming experiences.

“This new agreement underscores the effectiveness of our partnership and our mutual support as we embark on our exciting journeys together,” said Peter Silverstone, CCO of Newcastle United.

Sam Behar, UK director at BetMGM, echoed Silverstone’s sentiments, expressing delight in building on their fruitful collaboration with Newcastle United.

“The club’s ambition aligns perfectly with our core values, and we look forward to continuing this journey together,” added Sam Behar, UK director of BetMGM.