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Casimba Gaming has officially stepped into the sports betting arena with the launch of 247Bet, a new brand designed to connect casino and sportsbook players in one seamless experience. Already known for powering more than 20 casino brands worldwide, the company is taking its first major stride into sports betting with a product that blends speed, usability, and entertainment.
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Jon Liska, Chief Product Officer at Casimba Gaming, explained the vision behind the new sportsbook:
“Building on the success of our leading casino offering, we’re expanding into sports betting to give our customers the ultimate choice in gaming entertainment. 247Bet will offer a seamless customer journey with modern user experiences, giving customers the ability to find the sports, markets, and content they want faster than ever.”
The sportsbook will first serve the UK market but is already planning to go further. Liska added that Casimba Gaming wants 247Bet to stand out as a “fresh, intuitive, and engaging” platform, starting in the UK and moving into Europe, the Nordics, North America, and beyond.
Behind the launch, Casimba Gaming has brought in proven partners to make 247Bet a competitive player. Altenar will provide the sportsbook engine, delivering advanced features and promotional tools to give bettors a smooth and reliable experience. The platform already integrates with White Hat Gaming’s casino system, making the rollout faster and more efficient.
To keep players engaged, Casimba Gaming is using Smartico’s gamification and CRM solutions, giving customers personalized promotions and loyalty features. Meanwhile, NetRefer is working alongside the team to build a powerful affiliate program aimed at driving long-term acquisition and retention.
Casimba Gaming has built its reputation in both B2B and B2C markets, running a full-stack iGaming platform that includes more than 6,000 titles from over 75 providers. Now, with sports betting added to the mix, the company is looking to position 247Bet as its hero brand.
CEO Dersim Sylwan called the launch a milestone for the group:
“The launch of 247Bet is a proud moment for Casimba Gaming and a natural next step in our evolution. This bold move is part of our vision to create a hero brand with global appeal; delivering a world-class, multi-channel experience that excites players everywhere.”