Manchester City Scores Crypto Exchange OKX as Official Sleeve Partner

Manchester City, one of the world’s leading football clubs, has today made public a new, multi-year agreement with OKX, a top-tier crypto exchange and pioneer in Web3 technology. With this new deal, OKX has become the Official Sleeve Partner of the club, appearing on the left sleeve of both the men’s and women’s primary team kits. The partnership also extends to training kits and a host of physical and digital club assets.

This partnership between Manchester City and OKX initially kicked off in March 2022, taking a step forward in July the same year to become the Official Training Kit Partner for the 2022/23 season. Through its association with Manchester City, OKX has significantly increased its brand visibility, reaching millions of football fans globally. This partnership has been instrumental in creating unique Web3 experiences like the OKX Collective, connecting fans more closely with Manchester City stars and OKX Ambassadors such as Jack Grealish and Alex Greenwood.

The expanded partnership was announced at a special event at the Etihad Stadium. Present at this unveiling were Ferran Soriano, Chief Executive Officer of City Football Group, and Haider Rafique, Global Chief Marketing Officer of OKX. The event featured a ‘virtual reveal’ of the sleeve through a hero video with player avatars. Manchester City’s legend Gaël Clichy was also present, fielding media questions.

During a session led by Manchester City presenter Natalie Pike, both Rafique and Soriano discussed the potential of Web3 technology in enhancing fan experiences and OKX’s goal of reaching Manchester City’s global fan base through this collaboration.

Ferran Soriano commented, “We are very proud to have OKX represented on the sleeve of the Manchester City shirt. Both OKX and Manchester City are leading companies driven by a passion for innovation. We have already seen great Web3 experiences designed by OKX for Manchester City’s global fan base and there will be many more to come. This is a very exciting partnership.”

Expressing his excitement, Haider Rafique stated, “The journey with the Man City team has been incredible. Manchester City was our first official global brand partnership and in just a year and a half we have come a long way. We always intended to integrate with the sport and help the Club lead on leaning into Web3. Fast forward fifteen months, we now have a metaverse, an NFT initiative and a number of other new projects that we are excited about.

The sleeve partnership brings us closer to City fans across the globe, and we look forward to collaborating to create unique, exciting and innovative engagements through Web3 technology. As the Club’s Official Cryptocurrency Exchange Partner, fans can expect amazing things every time they interact with OKX.”