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The iconic Spanish goalie wears a new jersey as the face of the top Asian sportsbook operator, encouraging supporters to “Live Your Dream.”
Iker Casillas, the World Cup-winning Spanish captain, has thrown off his gloves to become the official brand ambassador for Fun88, the major Asian sports betting provider, ahead of the FIFA World Cup 2022 in Qatar, which runs from November 20 to December 18, 2022.
This ground-breaking collaboration comes just three years after FUN88 signed the late, great Kobe Bryant ahead of the FIBA Basketball World Cup. Casillas, like Bryant before him, has been tasked with encouraging fans to “Live Your Dream,” a booming call-to-action phrase that mirrors the best of FUN88’s brand principles.
As a result of his inspirational leadership roles at Real Madrid and the Spanish national team, the former goalkeeper has undertaken to responsibly promote the transcendent values of competition and entertainment on the World Cup stage, bringing greater visibility to the fun and social engagement that the game of football can bring to diverse international audiences.
The joint purpose of Casillas and FUN88 is to increase fan engagement around the game’s greatest event by offering new content and discovery possibilities for broad audiences. This opportune collaboration is now poised to create greater connection among soccer fans worldwide. Casillas therefore joins the likes of Robbie Fowler, Steve Nash, and the much-missed Bryant on Fun88’s long list of superstars.
FUN88 will continue to engage fans in both mature and growing Asia markets through a series of creative activations and promotions starring Casillas. The business has also established a strong social media presence, where its numerous consumers are already engaged through its feeds and upcoming World Cup content, and where many more will benefit from its competitions and premium prize giveaways.
This united effort will also make use of a rising number of dedicated local channels and promotional activities, all aimed at acquiring and retaining a devoted following both before and during games. After all, the World Cup is usually a marquee event for operator performance and linked marketing goals centered on long-term new-account acquisition.
Casillas, Spain’s most love captain, said about the partnership with FUN88:
“I’m excited to be representing FUN88 for this Autumn’s World Cup in Qatar. They have built a brand which directly aligns with my footballing history and sporting passions, underpinned by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience.
“As a result, I look forward to bringing some top-class content and activity to Asian markets with my signature style and professionalism, allowing fans to find new and deeper ways in which to engage with and enjoy the sports they love. It was a penalty-kick decision to commit for me, so live your dream with FUN88!
“In short, I’m energised to be joining a new squad at FUN88 and very grateful for being given the chance to act as their ambassador and public face across an electric World Cup program.”