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Lega Serie A, Italy’s top soccer league, has announced major changes for the upcoming 2024/25 season. Stats Perform formerly had the rights until 2021, but they will now be offered to foreign data vendors through a succession of carefully crafted packages. This ground-breaking innovation aims to streamline and improve betting data delivery for both global and local markets.
Lega Serie A has launched a diverse range of nine unique packages, each methodically tailored to address certain parts of the betting market. The offerings reflect a comprehensive approach to data distribution, ranging from the enticing International Sports Betting Package (Package A), which includes audiovisual and match data rights for approved international territories, to the Sports Betting Package Italy (Package B), which is tailored to the unique demands of the Italian market.
Packages C-E offer a multifaceted approach, covering media data, sports betting tracking data, and media tracking data, addressing a spectrum of requirements for data-driven partnerships. Meanwhile, the ingenious Package F divides into three sub-packages, deftly combining elements from other packages, maximizing the potential for comprehensive data utilization.
While the revised structure opens avenues for strategic partnerships, licensees must adhere to stringent regulations. Usage of Serie A athlete imagery, staff representation, and logos is expressly prohibited. Furthermore, sub-licensing agreements are only permissible upon explicit authorization outlined in the license terms.
Companies vying for the betting rights packages must uphold a commitment to transparency and accountability. Upon approval, licensees assume responsibility for managing the acquired rights and are required to furnish a security deposit equal to 15% of the license fee. Subsequent payments for the license fee are to be made in three installments, with deadlines set for July 1, 2024, November 1, 2024, and March 1, 2025.
The league’s forward-looking approach extends to payment structures, with the same timeframe adopted for subsequent years. Akin to the initial payment schedule, companies are expected to maintain consistency by adhering to the payment deadlines in subsequent seasons.
Licensed entities are mandated to provide a robust framework for data exchange with Lega Serie A. This involves monthly updates outlining the top 10 markets in terms of gross gaming revenue, empowering the league with valuable insights. Additionally, licensees are tasked with furnishing player behavior data and comparative performance metrics, contributing to a holistic understanding of Serie A’s standing within the Italian sports ecosystem.