LaLiga North America Partners With Polymarket in US and Canada

LaLiga North America has signed a multi-year agreement with Polymarket, making the US prediction market platform the official and exclusive prediction market partner of LaLiga in the United States and Canada. The deal is being described as a first for a major European football league.

Good to Know

• Polymarket gets broadcast exposure plus digital and social media opportunities.
• The agreement includes use of LaLiga and club intellectual property tied to fixtures and competitions.
• LaLiga North America has operated with Relevent since 2018.

LaLiga North America Adds Polymarket

The partnership covers the US and Canada and gives Polymarket rights around prediction market activity tied to LaLiga in those territories. Polymarket will also get access to fan-facing inventory across broadcasts, digital content, and social media, along with hospitality packages and virtual meet and greets with former players.

LaLiga said the deal will also allow Polymarket to use league and club intellectual property connected to matches and competitions. That gives the company a wider commercial role than a standard media buy and places it alongside other regional brand partners already active around LaLiga North America.

Boris Gartner, Relevent CEO & Partner, said:

“It’s imperative we go beyond traditional engagement efforts in order to bring these audiences closer to the beautiful game than ever before, and we couldn’t think of a better partner than Polymarket to achieve that.”

Polymarket founder and CEO Shayne Coplan added:

“Our goal is to give fans a more expressive way to follow the game, where opinions on players, matches, and season outcomes can be reflected in real time.

“Partnering with LaLiga brings that level of interaction to one of the most passionate global fanbases and introduces a new, more dynamic way for North American audiences to engage with the league.”

The deal adds another sports property to Polymarket growing list of commercial agreements. The NHL named both Polymarket and Kalshi official prediction market partners in October 2025. UFC and Zuffa Boxing followed with an official and exclusive partnership in November 2025, and MLB named Polymarket its exclusive prediction market exchange partner in March 2026.

LaLiga North America has been building its business in the region since 2018 through its joint venture with Relevent, so the Polymarket deal fits into a longer North America growth plan rather than sitting on its own.