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A new multi-year deal has just elevated Polymarket into an official role with combat sports giant The Ultimate Fighter Championship (UFC). The agreement sets up a first-of-its-kind experience where real-time prediction market data blends directly into live fights, giving fans something new to track beyond strikes, takedowns, and scorecards.
Good to Know
The new partnership positions Polymarket as the official and exclusive prediction market partner of UFC, a move the event contract trading platform revealed on Thursday. Leaders from both sides say the collaboration will add a layer of live storytelling to each matchup through metrics that reflect global fan expectations second by second.
Shayne Coplan, Founder and CEO of Polymarket, highlighted the emotional nature of combat sports and the appeal of tapping into that energy. He said:
“Few sports generate emotion and debate like the UFC. By bringing prediction markets to the broadcast and arena, we’re giving fans a new way to be part of the action — not just watching outcomes but watching the world’s expectations evolve with every round.”
Polymarket plans to roll out a “storytelling metric” that visualizes perceived momentum and fan sentiment during fights. The company emphasizes that this feature is designed to complement regulated sports betting, not overlap with it.
A major part of the rollout will be the Fan Prediction Scoreboard, which will appear during live broadcasts. Viewers will see how global traders are forecasting each fight in real time, creating what Polymarket describes as a visible data layer that reflects the broader audience pulse throughout every round.
The partnership extends well beyond UFC events. Polymarket will also gain visibility through social channels, live event content, and arena activations. Zuffa Boxing, set to debut in January 2026 under TKO Holdings, will incorporate Polymarket features as well, allowing fans to engage with prediction-driven insights during boxing broadcasts.
Ariel Emanuel, Executive Chair and CEO of TKO Holdings, praised the idea of turning viewers into participants. He said:
“By partnering with Shayne and his team at Polymarket, we’re unlocking a new dimension of fan engagement. Integrating Polymarket with the UFC and Zuffa Boxing live experience will help fans interact with these events in real time, transforming passive viewership into active participation.”
The UFC partnership marks the second major league agreement for Polymarket, which joined Kalshi last month as an official prediction market partner of the NHL in the United States.
Polymarket plans to display the Fan Prediction Scoreboard, a feature that tracks real-time forecasts from global traders.
No. Polymarket described the feature as a complement to regulated betting markets.
Yes. Zuffa Boxing, launching in 2026, will integrate Polymarket features across digital and broadcast content.
Yes. Polymarket and Kalshi both serve as official prediction market partners of the NHL in the United States.