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Kentucky’s sports betting market showed no signs of slowing down in July 2025. The Kentucky Horse Racing and Gaming Corporation reported $161.4 million in wagers, up from $129.3 million last July, traditionally one of the quietest months of the year.
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Online betting continues to lead the market in Kentucky. In July, $16.97 million of the handle came from mobile apps, while retail shops brought in close to $3 million. Retail was down nearly $1 million compared to the same month in 2024, but online growth offset the decline.
Operators generated $17.7 million in gross revenue, up 15% year-over-year, and $17.3 million in adjusted gross revenue. Tax contributions reached $2.4 million for the month, pushing Kentucky’s 2025 total to nearly $24 million.
Sportsbooks held 11% in July, marking the fourth straight month Kentucky operators finished in double digits. That streak matches the longest in the state’s two-year betting history.
While July’s 11% was the third-lowest of the year, May and June both posted higher win rates—12.5% and 13% respectively. Summer has been profitable, with operators consistently outpacing bettors across baseball, golf, tennis, and soccer markets.
DraftKings and FanDuel continue to dominate the Kentucky market.
| Operator | Handle | Revenue |
| DraftKings | $57.3 million | $6.7 million |
| FanDuel | $52.5 million | $6 million |
| bet365 | $17 million | $1.6 million |
| Fanatics Sportsbook | $8.2 million | $1 million |
| Caesars | $8.1 million | $671K |
| BetMGM | $8 million | $652K |
| ESPN BET | $5.6 million | $585K |
DraftKings led the state with $57.3 million in wagers, up from $47.9 million last July. It also topped revenue with $6.7 million at an 11.7% hold. FanDuel followed closely, handling $52.5 million and booking $6 million in revenue at an 11.4% hold.
bet365 ranked third with a $17 million handle, a $2.2 million year-over-year increase. Fanatics Sportsbook secured the fourth spot with $8.2 million in wagers, edging out Caesars and BetMGM. ESPN BET also gained ground, reporting a $5.6 million handle—55% higher than the prior July. Circa Sports nearly doubled its handle, topping $1.6 million.
Prime Sportsbook entered Kentucky’s online market at the end of July through a partnership with Churchill Downs Incorporated. In just three days, it handled $10,718 and made just over $4,600 in profit.
On the retail side, Churchill Downs led all brick-and-mortar sportsbooks with $864,328 in wagers and was the only shop to exceed $100,000 in revenue. Red Mile reported $62,000 in revenue on a $533,642 handle.