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The New England Patriots and Interwetten have extended their cooperation for an additional two years. The deal, which is now in effect until 2026, intends to increase American football’s visibility in Germany by providing fans with unique experiences and activities.
Interwetten and the Patriots will continue to interact with German soccer fans through live events and meet-and-greets with legendary player Lothar Matthäus as part of the extended agreement. The collaboration also includes special fan tours to Foxborough, where guests will meet Patriots alumni and visit Gillette Stadium.
Joe Dorant, Senior Director of International Business for the Patriots, emphasized the impact of this collaboration. He stated, “The partnership with Interwetten has been instrumental in increasing our reach in Europe, and attracting new fans and target groups. We share the same goal: to have people in Europe experience American football and inspire them to make it their sport – on the field and off the field. This is at the core of this partnership and we are happy to continue this joint journey with Interwetten.”
This extension aligns with Interwetten’s broader sports sponsorship strategy. The operator has an ongoing multi-year agreement with the NHL, which began in January 2022.
Wolfgang Fabian, Founder and Owner of Interwetten, highlighted the increasing popularity of the NFL in Europe. He said, “Enthusiasm for the NFL in Europe, particularly in Germany, Austria and Switzerland, keeps growing every year – and the New England Patriots are more than just a football team, they embody the sport like no other team. As Super Bowl record holders, they stand for success, tradition, and passion. These are values we hold dear at Interwetten, too. We are extremely pleased to continue this unique partnership and to inspire the NFL community with joint activities and promotions.”
The NFL has been expanding its presence beyond the U.S. In January, the Responsible Gambling Council (RGC) teamed up with the NFL to introduce a new gambling awareness program for college students in Canada. Meanwhile, last month, Aristocrat expanded its NFL-themed slot machines to 13 casinos in Puerto Rico, strengthening the league’s influence in gaming.