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The International Betting Integrity Association (IBIA), a global leader in sports integrity, represents more than 120 licensed sports betting brands worldwide. As the Brazilian sports betting market experiences rapid growth and regulation, IBIA plans to extend its integrity monitoring and anti-match-fixing operations in the country. With Brazilian sport emerging as a regional target for criminal match-fixers, this expansion is crucial.
IBIA is the largest integrity monitor in Europe and a significant player in newly opened North American jurisdictions like Ontario. H2 Gambling Capital, an independent authority on global gambling market data, estimates that IBIA members already account for over 60% of Brazil’s remote gambling market. This market position enables the organization to provide highly accurate analysis and a strong deterrent against match-fixing related betting fraud.
Given its leading market position, IBIA is uniquely equipped to help Brazil combat match-fixing. The organization is committed to working with policymakers to ensure a dynamic and competitive sports betting market while minimizing match-fixing risks.
IBIA shares data with sports organizations, regulators, and law enforcement, allowing them to identify, investigate, and prosecute match-fixers with precision. By cross-referencing alerts from its members’ sophisticated security systems, IBIA can detect suspicious betting potentially linked to match-fixing.
IBIA CEO, Khalid Ali, emphasizes the organization’s ability to track transactional activity linked to individual consumer accounts, rather than simply analyzing odds movements. With access to over $137 billion in sports betting turnover annually, IBIA is the largest and most effective integrity network globally.
According to H2 Gambling Capital, the Brazilian sports betting market experienced a 44.4% growth from 2021 to 2022, with gross gambling revenue (GGR) reaching BRL 4,506 million (USD 940 million). Projections estimate a GGR of BRL 9,265 million (USD 1,860 million) by 2027. As the market continues to grow, IBIA and its members are focusing on their unique global monitoring and alert system to enhance protection for the regulated betting market and sporting events in Brazil.
IBIA’s Q1 Integrity Report includes a targeted analysis of alerts in the Latin American market, with 105 suspicious alerts across the region from 2018 to 2022. Brazil accounted for 31% of these alerts, with football making up 61% of that number.
As a not-for-profit organization, IBIA has no competing conflicts from delivering commercial services to other sectors. The association, run by operators for operators, has a core mission to protect regulated sports betting markets, especially for sports and consumers.
As part of its expansion, IBIA aims to utilize data-sharing agreements with regulators, sports organizations, and law enforcement agencies to maintain the integrity of Brazilian sport and the regulated betting market. Additionally, the organization’s experience in education and cross-sector programs, such as IBIA’s Data Standards group involving major global sports betting data companies, can significantly contribute to protecting Brazilian sport from match-fixing threats.