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asketball fans tuning into Prime Video this season will notice something new. FanDuel has partnered with Amazon to integrate betting insights directly into NBA and WNBA broadcasts, giving viewers access to real-time odds and personalized bet tracking.
Good to know
Starting with the upcoming NBA season, Prime Video viewers who opt in can use FanDuel-powered features such as personalized bet tracking and Odds View. These tools bring live betting information into the broadcast in a way designed to complement, not disrupt, the action.
The bet tracking option lets fans link their FanDuel accounts to Prime Video so that their active wagers display on screen. Progress updates, real-time status, and win/loss outcomes appear as plays unfold, creating a more engaging link between the game and the fan’s bets.
Odds View, available on supported devices, offers a rotating display of live betting lines — including moneylines, spreads, totals, props, parlays, and more. This feed gives context to big plays by showing how teams and players are performing relative to betting markets.
Mike Raffensperger, President of Sports at FanDuel, said:
“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans. By integrating custom content into Prime Video’s NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.”
From Amazon’s side, Danielle Carney, Head of U.S. Video and Live Sports Sales, added:
“It’s important to partner with brands that are invested in enhancing the fan experience. We’re helping to transform how brands reach highly engaged consumers. By prioritizing innovation and storytelling we can create unique opportunities for brands to connect with their audiences that are more meaningful.”
Former NBA star and current Prime Video analyst Blake Griffin will also serve as an ambassador for FanDuel. He’ll appear in campaigns, on-air integrations, social channels, and live events, offering his perspective on basketball and betting.