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The first-ever FairPlay Fair Betting Survey results have been released by FairPlay Sports Media (FPSM), and they offer insightful information on the viewpoints of US and UK gamblers. The survey, which was conducted remotely from January 5 to February 6, collected responses from around 500 eligible individuals in both locations.
In the US, DraftKings and FanDuel were the most reputable providers; in the UK, bet365 was well-known. The purpose of the poll was to determine how important “fairness” was to bettors when choosing bookies and to investigate other elements that affected their betting experiences.
The Group CEO of FPSM (previously known as Oddschecker), Stuart Simms, was excited by the survey’s release and emphasized the critical importance that treating customers fairly plays in building long-lasting connections between bookmakers and their customers. Simms highlighted the convergence of fairness and consumer pleasure across both marketplaces, praising the outstanding performance of industry giants like FanDuel, DraftKings, and bet365.
In the US, DraftKings emerged as the “fairest” sportsbook, with 37% of participants endorsing its credibility, followed closely by FanDuel at 33%. Conversely, in the UK, bet365 secured the top spot, garnering recognition from 40% of respondents, trailed by SkyBet and Paddy Power.
Important information about fairness views in the US and UK marketplaces was uncovered by the poll. Only 16% of US bettors acknowledged having experienced unfairness, despite the fact that 78% of them stressed how important fair treatment is. In contrast, 87% of respondents in the UK stated that they valued fair treatment, yet an astounding 54% admitted to experiencing unfair treatment, which resulted in half of the affected persons quitting their services.
In order to improve consumer retention and happiness, FPSM’s groundbreaking study emphasizes the importance of justice in determining the betting landscape and advocates for openness and equitable treatment. Initiatives to strengthen fairness standards are essential to building customer loyalty and confidence as the betting business develops.