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FairPlay Sports Media has introduced a Brazilian version of Oddscheker, tailored to meet the market’s needs. The platform, accessible via oddschecker.com/br, offers real-time odds customized with market-specific APIs.
This launch follows Brazil’s recent regulation of online sports betting, ending years of legal uncertainty. The regulatory framework aims to streamline the market after the Senate and Chamber of Deputies approved sports betting regulations in December.
The recent regulations outlined by the Secretariat of Awards and Prizes (SPA) include a ban on free bets and bonuses in Brazil. This move aims to ensure fairness and integrity in the sports betting ecosystem.
FairPlay Sports Media’s Oddscheker already drives traffic for sportsbooks across Latin America. With the Brazil launch, the company aims to tap into the country’s vast sports-loving audience, offering a fully localized odds comparison service.
FairPlay Sports Media Group CEO Stuart Simms expressed enthusiasm for the Brazil launch, highlighting the country’s immense potential and the company’s commitment to regulatory compliance and best practices. He said, “The Brazil market has huge potential, arguably similar to the US in its scale and this is an ideal time to service the sports-mad fans of the country with a quality, fully localized odds comparison service.
“We are fully behind recent steps to regulate. We want to play by the rules, execute best practices and demonstrate values that we’ve learned from other maturing markets to bring about a better betting ecosystem for all.”
Chief Revenue Officer Richard Gale emphasized the challenges and rewards of the Brazilian market and the importance of entering it at the right time. He said, “The Brazilian market is both challenging and hugely rewarding… With regulation coming in, now is the time for our brands, global expertise and multi-national media partnerships to properly enter the market.”