DraftKings Teams Up with Kaulig Racing and Ty Dillon for NASCAR Sponsorship

DraftKings is hitting the NASCAR track in a big way, signing on as the exclusive sports betting operator for Kaulig Racing and Ty Dillon. The deal will see DraftKings’ branding showcased on Dillon’s No. 10 Chevrolet in two upcoming NASCAR Cup Series races.

Good to know

• DraftKings’ logo will appear on the car, fire suit, crew uniforms, and pit wall.
• The partnership covers races at World Wide Technology Raceway and Kansas Speedway.
• Ty Dillon is a former ARCA champion with over a decade in the NASCAR Cup Series.

Kaulig Racing announced that DraftKings’ logo will be placed “prominently” on Dillon’s Chevy, as well as on the driver’s fire suit, the pit crew’s gear, and the team’s pit wall setup. The first race featuring the new look will be the Enjoy Illinois 300 on September 7 at World Wide Technology Raceway, followed by an appearance at Kansas Speedway later in the season.

“I am passionate about delivering fans the best experience possible, which is why it is so exciting to be working alongside DraftKings,” Dillon said. “It’s an iconic brand that’s become synonymous with innovation and fan engagement, offering a responsible and entertaining way for fans to get even more invested in the action. I’m proud to have DraftKings on the No. 10 Chevrolet, and honored to have them join us this season.”

Expanding an existing NASCAR relationship

DraftKings already has strong ties to NASCAR. Earlier this year, the league introduced its first-ever In-Season Challenge — a five-race mini-series presented by DraftKings. Dillon entered as the 32nd seed but managed to finish an impressive second overall.

The 33-year-old driver, who won the ARCA Racing Series championship in 2011 and held the record as its youngest winner until 2021, is currently ranked 33rd in the NASCAR 2025 standings. His best finish this season was eighth at EchoPark Speedway in June.

Dillon has been competing in the NASCAR Cup Series since 2014, logging 269 career starts, two top-five finishes, and eight top-10s.

Where fans can watch

The Enjoy Illinois 300 will air live on USA Network, the Motor Racing Network, and SIRIUSXM’s NASCAR channel. For DraftKings, the sponsorship not only strengthens its visibility in motorsports but also deepens its connection with fans through one of NASCAR’s most recognizable drivers.