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A groundbreaking agreement has been reached between two major entities in the world of sports betting and integrity: the Brazilian Institute of Responsible Gaming (IBJR) and the International Betting Integrity Association (IBIA). This collaboration aims to bolster the monitoring of sports betting activities, focusing primarily on preventing match-fixing and ensuring reliability in sporting events and online betting across Brazil.
As the foremost global authority in integrity for the licensed betting sector, IBIA plays a significant role in maintaining sports betting integrity across the world. Its international network of over 120 licensed sports betting brands allows it to monitor and cross-verify alerts from member operators’ security systems, identifying suspicious activities potentially linked to match-fixing. The member companies of the IBIA, which already represent over 60% of the online gambling market in Brazil according to H2 Gambling Capital, offer exclusive data that can be instrumental in investigations, including those underway in Brazil.
Both IBIA and IBJR operate as not-for-profit entities, governed by operators, for operators. Their primary focus is to safeguard the regulated sports betting markets, particularly for sports and consumers. This partnership signifies a concerted effort to fortify the associations’ ties, collaborating on initiatives that aim to establish a robust betting market. They focus on high onshore consumer channelling rates and maintaining the integrity of Brazil’s betting market, one of the world’s largest. The Brazilian sports betting market, as estimated by H2 Gambling Capital, witnessed an impressive 44.4% growth from 2021 to 2022, hitting BRL 4.5 billion in gross gambling revenue (GGR). Projections suggest this could soar to BRL 9.2 billion by 2027, marking an increase of 105%.
André Gelfi, the CEO of IBJR, underscores the importance of solid regulations to uphold the integrity of sports and betting industries, as well as protecting bettors, especially given recent incidents involving football players in match-fixing schemes. He argues that sector regulation is vital to bolster the authorities’ monitoring and collaboration efforts to combat match-fixing schemes, thereby protecting sports betting companies and Brazilian bettors.
Khalid Ali, CEO of IBIA, commenting on the partnership, stressed the shared values and goals between IBIA and IBJR for the Brazilian sports betting market. The key focus remains the integrity of the betting product and the safeguarding of consumers and sporting events in Brazil. IBIA sets itself apart from commercial odds monitoring systems through its ability to track transactional activities associated with individual consumer accounts, rather than merely analyzing simple betting odds movements. This approach offers a potentially enhanced level of protection for Brazil’s sports betting market.
Both André Gelfi and Khalid Ali expressed their commitment to jointly seeking practical solutions to any integrity issues plaguing Brazilian sports. IBJR and IBIA will strive to work closely with policymakers and sports bodies to ensure Brazil reaps the full benefits of a dynamic and competitive sports betting market, while mitigating the risks of match-fixing.