Betr Keeps Focus on Fantasy and Arcade While Watching Prediction Markets

Betr, the gaming brand co-founded by Jake Paul and Joey Levy, is sticking to what it knows best for now. The company is putting most of its energy into Betr Picks and the Arcade app, while keeping an eye on the fast-moving prediction market space.

Good to Know

• Betr offers fantasy picks and arcade-style games inside one app under a single wallet.
• The company was co-founded by Joey Levy and Jake Paul in 2022.
• Prediction markets are being monitored but are not a current priority.

CEO Joey Levy recently said Betr is weighing its options in prediction markets but stressed that the focus remains on building the fantasy and arcade business. According to Levy, housing multiple products in one app and wallet creates a “far more seamless cross-sell experience” compared with competitors that run separate platforms.

The approach reflects Betr’s gradual growth strategy. Since its 2022 launch, the company has rolled out peer-to-peer play across fantasy picks and skill-based arcade titles. Levy explained that upcoming releases will continue to set Betr apart, adding new ways for players to stay entertained and increasing long-term customer value.

Industry watchers have noted the excitement around prediction markets, but Betr is in no rush. Expansion in that area has been paused while the operator concentrates on strengthening its fantasy and arcade platforms. Levy confirmed that the company plans to keep tracking regulatory updates and competitive activity before making any firm decisions.

For now, Betr’s single-app ecosystem remains its key selling point, giving players access to a range of interactive experiences with minimal friction. With both co-founders continuing to push development, the brand is betting that entertainment-driven growth will matter more than rushing into markets still finding their footing.