BETER, a leading provider of sports and esports betting data and content, has announced the conclusion of its three-year partnership with Sportradar, a renowned sports technology company. During this period, Sportradar distributed BETER’s popular basketball, table tennis, and esports products to operators via its platform. However, BETER has decided not to renew the agreement, allowing it to take greater control over the distribution of its content among its growing network of operator partners.
BETER’s content will remain available through Sportradar until the end of May 2023. The events referred to in the press release are matches that take place in ESportsBattle and Setka Cup tournaments. BETER has enjoyed tremendous success in recent months and looks forward to strengthening its relationship with existing partners while working with more tier-one brands in markets worldwide.
According to Gal Ehrlich, CEO of BETER, the decision not to renew the partnership with Sportradar was a strategic one aimed at aligning distribution strategies with long-term goals. He expressed his gratitude to the Sportradar team for the excellent collaboration and teamwork they enjoyed over the past three years. Ehrlich said that their focus has always been on providing high-quality content to operators and players, a goal they have achieved with great pride.
Ehrlich added that BETER’s decision to take a more active role in the distribution of its content would enable the company to provide the best possible experience for customers and their players. He emphasized that this move was not a reflection of the incredible work done by Sportradar on their behalf, but rather an opportunity to better position themselves for the future.