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Betano and FC Bayern are teaming up in a multi-year deal that kicks off in the 2025-26 season. The partnership will run through 2028 and positions Betano as an official partner of the German football powerhouse.
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Betano, the online sports betting brand owned by Kaizen Gaming, has been steadily growing its presence across Europe, Africa, and the Americas. Now, it is adding one of the most well-known football clubs in the world to its partnership list. The brand will work closely with FC Bayern to strengthen its reach in Germany and beyond.
George Daskalakis, CEO of Kaizen Gaming, shared his thoughts on the new chapter. “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football.”
Betano first entered the German market years ago, making it only the second country where the brand launched. Now, the company sees this as a major move to deepen its roots in the region.
“Germany has always been one of the most important markets for us,” said Julio Iglesias, Kaizen’s COO. “Now, we are announcing our biggest partnership in the country, and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans. Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world.”
FC Bayern also welcomed the new partnership. Michael Diederich, the club’s Executive Vice Chairman, said, “We are delighted to have Betano as a new Official Partner of FC Bayern. Betano stands out as a global market leader in its field—highly innovative and always pushing forward—qualities that we hold in high regard and also claim for ourselves.”