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The Association of Tennis Professionals (ATP) and the digital art platform Artchild have partnered in a unique way to launch a new line of customisable digital and physical tennis posters during the 2023 Nitto ATP Finals in Turin, Italy. The partnership will enable fans to customize their tennis mementos, adding an artistic element to the much awaited event.
The main concept behind the posters for this season-ending competition, which is set to take place from November 12 to 19, is Los Angeles-based artist Honor Titus. Titus, who is well-known across the world for his artwork with tennis themes, emphasized the sport’s sophisticated subtleties and lengthy history, which make it a superb subject for creative interpretation.
Fans will be able to create their own versions of the official Nitto ATP Finals poster using Artchild’s digital platform, adding a personal touch using color palettes chosen by the artists. After that, the personalized posters will be produced and shipped to the buyers together with a one-of-a-kind NFT collectible made on the Ethereum scaling network Polygon.
During the competition, a number of fan-designed poster versions will also get a spot of honor at the Pala Alpitour venue. Fans may purchase Titus’s original poster online or at the Nitto ATP Finals fan village for $50, which includes both the NFT version and the physical print. However, Titus’ original poster will only be available at the 2023 finals.
As a tribute to charity, the Nitto ATP Finals singles competitors will create their own renditions of the poster, which will be put up for auction throughout the competition. The money raised will help fund an environmental project that encourages the development of green areas in Turin, the finals host city.
Building on the long-standing tradition of classic athletic posters treasured by generations of tennis aficionados, the ATP and Artchild have collaborated creatively. The ATP’s Director of Communications and Web3, Mark Epps, explained that the organization was inspired to reinvent the tournament poster, one of tennis culture’s most recognizable souvenirs.
Interestingly, the ATP has already dabbled with NFTs prior to their latest move into the art world. The league previously unveiled the “Love” digital art project, which was based on match data from the 2022 Finals, in collaboration with the generative art platform Art Blocks. As a special bonus, owners of the “Love” NFT pieces from the previous year are eligible to claim one of the 2023 customized posters. Tennis is expected to become more personalized and engaging as a result of this fusion of art and sport.