The Asia esports market is over 57% of the $1.1 billion dollar global esports market.
Niko Partners, a market research and consulting firm covering video games, esports, and streaming in Asia and the Middle East, today announced the release of the 2022 Esports in Asia and Esports in China reports. Asia is the world’s largest and most important region for esports and Niko’s reports cover the esports markets of China, Chinese Taipei, India, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
The reports highlight the following:
Alexander Champlin, director of esports research at Niko Partners, said:
“2021 saw the continuation of a trend we identified in 2020, brand partnerships in esports are growing in number and value and this remains the leading value generator in the esports space. The growing value of esports sponsorships, brand partnerships, and tournaments (both online and in-person) are the leading drivers of the market’s rebound.”
Niko’s research methodology for games market reports like the Asia esports research, includes gamer surveys, trends analysis on key topics such as esports, leading games and game company market share estimates, review of regulations and policy, interviews with key game companies, analysis of drivers and inhibitors for growth, review of distribution, hardware, payments, internet cafes, and more. Each market report provides a comprehensive market model and 5-year forecast of games and gamers, and qualitative and quantitative analysis on gamer demand, behavior and usage for games.