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Arsenal has added another major name to its sponsor lineup, linking up with Austrian crypto broker Bitpanda in a multi-year deal that will put the digital asset brand front and center at Emirates Stadium.
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The timing of the partnership matches Bitpanda’s re-entry into the UK market. For the Vienna-based crypto broker, teaming up with one of England’s most celebrated football clubs adds both visibility and credibility.
Eric Demuth, Bitpanda’s co-founder and CEO, explained the decision:
“We’re launching in the UK with strength, scale, and ambition. Arsenal is more than a football club. It’s a symbol of excellence, heritage, and loyalty. That’s exactly the kind of brand we want beside us as we enter one of the most important markets in global finance and help more people set and achieve their financial goals.”
The partnership is designed to go beyond stadium branding. Arsenal confirmed that Bitpanda will be part of digital activations, with players involved in new content projects and opportunities for fans to take part in unique experiences. Supporters can expect VIP match access, exclusive events, and the chance to meet some of Arsenal’s legendary figures.
According to Arsenal’s chief commercial officer, Juliet Slot, the collaboration reflects shared values:
“We’re excited to welcome Bitpanda to our Arsenal family as the latest global brand to join our diverse stable of partners. They share our ambition and our drive to always move forward. As they launch in the UK for the first time, we’re delighted to be working together to support each other’s growth and sustained success.”
Arsenal is no stranger to the world of digital assets. In 2018, the club signed a sponsorship deal with CashBet, helping promote the firm’s initial coin offering during games at the Emirates. Bitpanda now represents the latest step in the Premier League giant’s evolving connection with the crypto industry.
With 48 trophies across its 138-year history, Arsenal is the third-most decorated club in English football. The team opened its new campaign with a 1-0 away win at Old Trafford against Manchester United, marking a strong start to the season.