1xBet Extends Paris Saint-Germain Betting Partnership for Three More Seasons

Paris Saint-Germain has confirmed that global betting brand 1xBet will remain its official betting partner, with the two sides agreeing to extend their collaboration for another three years.

Good to know

• The renewed agreement secures 1xBet’s position as PSG’s official betting partner through the 2027/28 season.
• Branding will feature at international PSG matches on LED boards and 3D carpets.
• The partnership also covers digital content, social media, and fan-focused activities with former PSG players.

The extension ensures that 1xBet branding continues to appear prominently during PSG’s international fixtures. Beyond matchday visibility, both parties plan to expand their collaboration across digital channels, creating new social media content and online activations. Fan engagement will also be a core part of the deal, with events featuring club legends.

Richard Heaselgrave, PSG’s Chief Revenue Officer, welcomed the renewal:

“We are delighted to extend our partnership with 1xBet, a global brand that shares our ambition for innovation and international growth. Together, we have already achieved remarkable milestones, and this renewed agreement will allow us to engage our worldwide fan base further, create unique experiences, and continue to build on Paris Saint-Germain’s incredible momentum on and off the pitch.”

A 1xBet representative highlighted the importance of the agreement:

“For 1xBet, the partnership with Paris Saint-Germain is of strategic importance. Extending the agreement reflects stability and mutual trust. We are proud to have been part of the club’s great achievements in recent years and are confident that even more successes lie ahead.”

The original deal was signed in 2022.