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Gaming and media company Betr is teaming up with NBA star Lonzo Ball and his brother, basketball player and rapper LiAngelo Ball, to bring their podcast to the Betr Media lineup. The show is set to relaunch this fall, timed with the start of the NBA season.
Good to know
The rebranded show will be guest-driven, featuring A-list personalities from across sports, entertainment, and music. While Lonzo will often host from Cleveland and on the road during the Cavaliers’ season, LiAngelo will join from Los Angeles when not with his brother.
Topics will range from Lonzo’s chase for an NBA title to LiAngelo’s rap career, along with predictions, lifestyle discussions, and behind-the-scenes conversations about the Ball family.
Lonzo and LiAngelo shared their excitement about the collaboration:
“We’re excited to partner with Betr. We’ve watched what Jake and the team have been building from a media perspective, and we believe it is a perfect fit for us. We’re looking forward to taking our podcast to the next level and giving our fans exciting conversations from some of the biggest names in sports, media, and culture throughout the basketball season.”
They also praised Betr’s gaming products:
“What Betr is doing with its gaming products is just as impressive, simple, fun, and built for fans like us, and we’re proud to be part of that growth. Betr Picks is the best fantasy pick ’em app on the market, and Betr Arcade is an innovative new product we are excited to help expand.”
The deal goes beyond media. The Ball brothers will become equity partners in Betr, contributing to the company’s broader growth strategy. They’ll appear in both organic and paid Betr content, from Jake Paul fight appearances to supporting the upgraded Betr Gaming product.
With Lonzo ranking among the top five most followed NBA players on social media, the brothers will also use their YouTube and online platforms to push reach even further.
Commenting on the deal, Mike Denevi, Head of Media at Betr, called the addition of the Ball brothers a turning point:
“This is a landmark addition to the Betr Media family and a perfect proof point of why we’re the most disruptive and innovative brand in sports gaming. Lonzo and LiAngelo are cultural icons with authentic voices, massive reach, and cultural relevance, making them an ideal fit for our platform. Together, we’re going to co-create one of the biggest sports shows in America.”
The partnership builds on Betr’s growing portfolio of long-form content, which includes shows like BS with Jake Paul, Talk Tuah, Twin Talk w/ Haley and Hanna Cavinder, and Nickals and Dimes. Since launching in August 2022, Betr Media has grown to over 7.3 million followers, generating more than 4 billion impressions and 209 million engagements across its channels.