The National Football League (NFL) is one of the world’s biggest sports leagues and while the sport is mainly popular in the US, the sport has seen a massive increase in overseas popularity in the past years.
Today they announced that they have signed a statistic distribution partnership with Sportradar, the leading company in the field. The agreement will see Sportradar collecting statistics of the league from the new season kickoff.
Sportradar will be collecting real-time scores, player statistics and play-by-play data as well as NFL’s proprietary Next Gen Stats and allow the NFL to distribute these data in new ways through applications, social media and connected devices.
Next Gen Stats was introduced in the 2014 season and consists of real-time, location based data such as acceleration, distance travelled as well as speed for all players in all games. The new data will provide an experience for bettors and spectators that has never been seen before in the NFL.
“We look forward to our partnership with Sportradar US,” said Vishal Shah, VP of Media Strategy and Business Development at the NFL. “Statistics are core to the fan experience, and being able to broadly deliver new, differentiated viewpoints is compelling. Next gen stats is an exciting initiative that adds tremendous breadth and depth to our sport. The ability to partner with Sportradar US, with its focus on technology and high quality data distribution, enables the NFL bring these great experiences to the rapidly growing sports data market and our fans.”
Ulrich Harmuth, President of Sportradar US added, “Coming right after our decision to rebrand SportsData as Sportradar US, this deal is an important milestone for our company and in particular underlines our commitment to securing a leading position in the U.S. sports data market. We are thrilled to partner with the NFL in developing a completely new data category that will boost the fan experience as well as improve how the NFL and its partners interact with their fans. At Sportradar we pride ourselves on being both a development and a technology partner to leagues and customers, and we are looking forward to working hand in hand with the NFL and exploring all the innovative possibilities this partnership opens up for both organizations.”