Eric Cantona Archives

The legendary bookmaker William Hill has unveiled a thrilling new marketing and advertising campaign named "Who You Got?" as the 2023–24 football season draws near. The renowned player from the Premier League and Manchester United, Eric Cantona, is leading the effort for this ground-breaking initiative. Eric Cantona- The Face of 'Who You Got?' Eric Cantona will be at the forefront of William Hill's above the line (ATL) campaign for the next two years as the company's official brand ambassador, stealing the show in online, digital, and social advertising in the UK and Republic of Ireland. The bookmaker's selection of Cantona signals a strategic shift in favor of a standout and disruptive marketing strategy. Cantona-themed advertisements will be prominently displayed in William Hill's premier out-of-home locations throughout the UK and Ireland. The campaign attempts to portray "The King" in a never-before-seen light, highlighting the intrigue and fascinating aspect of the campaign, from bottling operations in North London to the great open sea. Blending Realism and Surrealism The 'Who You Got?' campaign gives William Hill's 'Brotherhood' brand position a new depth. The new innovative approach seeks to spark football discussions in both betting- and non-betting-related scenarios. To promote the forthcoming football season, the primary feature, which is set to Rudimental's "Feel the Love," draws inspiration from Cantona's distinct style both on and off the field and skillfully combines reality and surrealism. The campaign, which will begin on August 2nd, will use cutting-edge marketing strategies to create enthusiasm around the major athletic events. As fans and bettors immerse themselves in the most popular sport in the UK and Ireland, it will also try to increase interaction with the brand's 'EPIC Value' products throughout the season. Alexis Zamboglou's Enthusiasm The managing director of the UK and Ireland for William Hill, Alexis Zamboglou, expressed his delight for the fresh initiative. He used a special combination of charm, comedy, and provocation to highlight Cantona's standing as a legendary football figure, making him the ideal choice to lead their standout campaign. Football season will be filled with excitement, engagement, and irreplaceable charm, William Hill's "Who You Got?" ad starring Eric Cantona says. The campaign will be enthusiastically embraced by both football aficionados and casual spectators thanks to Cantona's inclusion as its face.

Eric Cantona

William Hill’s Electrifying Campaign Kicks Off with Eric Cantona as Brand Ambassador