Worcestershire County Cricket Club has revealed a multi-year partnership with Dafabet, one of the world’s largest online betting platforms. This collaboration further extends Dafabet’s commitment to sports sponsorship worldwide, which already includes partnerships with clubs in the English Premier League, Scottish Premiership, and elite cricket.
As part of Worcestershire’s digital expansion, Dafabet will become the headline sponsor of the Club’s live streaming service. In the past two years, this service has garnered almost 14 million views globally. Joe Tromans, Head of Commercial and Partnerships at Worcestershire Cricket, expressed enthusiasm about the new alliance: “We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them as a new partner to the Worcestershire family. We have been very impressed with Dafabet’s commitment to safer gambling and their ambitions to be the world’s most innovative gaming platform, so to have them, as a leading global brand, on board as our Official Live Stream Partner, is a major boost to our objectives both on and off the pitch.”
John Cruces, Head of Sponsorship at Dafabet, also shared his thoughts on the partnership: “We’re very happy to be partnering up with Worcestershire as we continue to add to our list of partners within the sport. Particularly, their livestream platform can only help us both add to our footprint worldwide. As with all our partners, we wish them the best of luck for the forthcoming season.”
This partnership with Dafabet marks a significant step for Worcestershire County Cricket Club as it aims to enhance its digital presence and engage a broader audience. The collaboration is expected to bring substantial benefits to both parties, further solidifying Dafabet’s position in the sports sponsorship arena.