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Wolverhampton Wanderers F.C. of the Premier League has announced a new multi-year collaboration with LeoVegas Group. BetMGM, a well-known sports betting company, will join the club as its official European betting partner as a result of this partnership. Since the 2023–2024 season, LeoVegas Group has been affiliated with the team, increasing global brand recognition and exposure.
Under the new agreement, BetMGM will feature prominently at Molineux Stadium and the Sir Jack Hayward Training Ground. The brand will appear on Wolves’ double-row pitch-side LED advertising system, static branding sites, and media interview backdrops for the 2024/2025 and 2025/2026 seasons.
Russell Jones, GM Marketing & Commercial Growth at Wolverhampton Wanderers F.C., expressed his enthusiasm: “We’re delighted to announce this partnership with BetMGM UK, and thank them for their support as we head into the 24/25 Premier League season.”
This partnership highlights the successful collaboration between LeoVegas Group and Wolverhampton Wanderers F.C. Sam Behar, UK Director of BetMGM, stated, “It’s been almost a year since we started collaborating with Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years. Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August!”
The continued support from BetMGM is invaluable to Wolverhampton Wanderers F.C. as the club aims to expand its portfolio of commercial partners. Both parties look forward to working together over the next two seasons, leveraging this partnership to achieve mutual growth and success.